Tap into the Cider Trend – Just in Time for World Cider Day

Long before it became the go-to summer drink in pub gardens across the UK, cider was a happy accident. Legend has it that cider was first discovered when apples, stored in a cool place, began to ferment naturally. The resulting drink was refreshing, fruity, and surprisingly potent. It wasn’t long before people began deliberately pressing apples to recreate this fermented wonder, and thus, cider was born.

Fast forward a few centuries, and cider has become a firm favourite across Britain. From its rustic beginnings to today’s diverse and flavour-packed offerings, it’s a drink steeped in tradition but always evolving.

World Cider Day, celebrated on 3rd June, is the perfect opportunity to honour this iconic drink, and HB Clark is here to help your venue get fully stocked and ready for the occasion.

Cider Today: A Thriving Market

Cider is now worth a staggering £2 billion to the UK bar, pub and restaurant sector. And it’s not slowing down. Apple cider continues to dominate, making up 63.6% of the market, but flavoured ciders are quickly growing in popularity, with options like mango, berry, and pear drawing in a broader customer base.

At HB Clark, we support businesses with one of the most comprehensive cider ranges on the market, perfect for pubs, bars, and restaurants looking to stand out. As a leading wholesale drinks supplier, we make it easy to prepare your venue for high-demand periods like World Cider Day.

Make Your Cider Selection Stand Out

With cider season in full swing and World Cider Day around the corner, now’s the time to bring your cider offering into the spotlight. Here’s how to make a lasting impression:

• Put it front and centre. Use illuminated fridges and eye-catching displays to ensure your cider range gets noticed, because visibility drives interest!
• Design smart menus. Include tasting notes and ABV details to help customers make confident, informed choices.
• Train your team. Staff who know your ciders inside and out can offer great recommendations and upsell with ease.
• Serve in style. Branded glassware not only looks great but also enhances the drinking experience.
• Spread the word. Shout about your cider range across your social media and inside your venue—get people excited to try something new.

As your On Trade Wholesaler, HB Clark offers practical tools and expert support to help you make a real impact with your cider sales.

Exclusive Promotions with Kingstone Press and Three Seasons

To help boost your cider sales this summer, HB Clark is offering exclusive seasonal promotions featuring some of our standout products.

Kingstone Press Cider

First up is Kingstone Press Cider, an award-winning range that includes favourites like Apple Crisp and has earned both Gold and Bronze at the World Cider Awards. Exclusive to HB Clark, Kingstone Press is the focus of our exciting “WILL YOU BE KING OF THE GRILL?” promotion. Simply order any 50L keg during May and June 2025, and each order will enter you into a prize draw to win one of two premium 6-burner BBQs, a wonderful addition to your summer events!

Each winner will also receive a branded Kingstone Press Outdoor POS Kit. Plus, the first 50 entries automatically receive a free POS kit to elevate their cider display. Winners will be announced in July 2025, so don’t miss your chance to take part!

Three Seasons Craft Cider

HB Clark is also introducing Three Seasons Craft Cider—a new addition that offers great quality at a great price. Made from apples picked across three different seasons, this triple vintage cider is slowly fermented, matured, and blended to create a smooth, full-flavoured drink with an ABV of 4.5%. It’s available as part of our “9th Keg Free” promotion and comes at an introductory price of just £87.00 per 11 gallons for new installs. It’s an ideal choice for pubs wanting to serve a cider that stands out for its depth and character, without breaking the budget.

Bag in Box Cider – Flexible, Fresh, and Flavourful

A flexible, practical cider option is exactly what you’d expect from a wholesale drinks supplier like HB Clark, and our Bag in Box (BiB) cider range delivers just that. Featuring trusted brands such as Lilley’s, Weston’s, and Broadoak’s, and bold flavours like Mango, Old Rosie, Pear & Chilli, and Tequila Sunrise, there’s something for every customer.

Each 20L box (around 36 pints) is easy to store, simple to switch out, and helps minimise waste. Plus, they connect effortlessly to standard beer engines using a free adaptor we supply. It’s a smart, space-saving solution for any venue, especially during the busy summer season.

HB Clark: Your Partner in Cider Success

Whether you’re preparing for World Cider Day or planning your summer drinks strategy, HB Clark is the wholesale drinks supplier you can rely on. We don’t just deliver drinks—we deliver solutions, flexibility, and the support your business needs to thrive.

Make the most of the cider season. Get in touch with HB Clark today and let’s get your venue ready to pour.