Summer Drinks Trends 2025: Why Cider Is a Must-Stock

As temperatures rise and outdoor spaces fill up, there’s one drink that consistently stands out: cider. In 2025, cider is shaping up to be a major summer drinks trend across pubs, bars, hotels, and restaurants. With cider already worth £2 billion to the UK’s hospitality sector and growing year on year, now is the time to make sure your venue is stocked and ready.

At HB Clark, we understand the evolving demands of the summer season. Here’s why cider should be a key part of your drinks strategy this year:

Cider: A Customer Favourite

Recent insights show that 76% of consumers view cider as good value for money, making it an easy and attractive choice for customers seeking refreshment during the warmer months. Whether it’s a classic apple cider or a fun, flavoured variety, cider appeals across a wide customer base, from loyal locals to seasonal tourists.

Apple cider remains the leader, making up 63.8% of the cider market, but flavoured ciders are increasingly popular, accounting for 35.9%, with exciting options like mango, berry, and even tequila-inspired blends.

HB Clark Exclusive Ciders: Kingstone Press & Three Seasons – Fantastic Deals to Get You Started!

HB Clark is proud to offer exclusive access to two exceptional cider brands that combine award-winning quality with outstanding value. And this summer, Kingstone Press is giving you an amazing opportunity to elevate your outdoor events!

• Kingstone Press – A premium, multi-award-winning cider available in Apple and Wild Berry. Known for its bold flavour and crowd-pleasing appeal, Kingstone Press is also offering you the chance to WIN one of two 6-burner BBQs perfect for your summer gatherings! Plus, the first lucky venues will also receive a branded Kingstone Press outdoor POS kit to help you promote this fantastic cider. To enter, simply order any 50L keg of Kingstone Press Cider throughout May and June 2025. Each order counts as an entry, so the more you stock, the more chances you have to become the “King of the Grill” courtesy of Kingstone Press and HB Clark!
• Three Seasons Craft Cider – A triple-vintage cider made from apples harvested across three seasons, slow-fermented and expertly blended to deliver a unique depth of flavour. For pubs looking to offer something truly special on draft beer, Three Seasons is part of our exciting “9th Keg Free” promotion, offering fantastic ongoing value as the summer months roll on. Get this premium draft beer option flowing and reward your regular orders!

Both options give venues the opportunity to serve distinctive, top-quality cider while enjoying strong promotional support and competitive pricing, ensuring your customers have delicious choices all summer long – and you could even win a fantastic BBQ to enhance your outdoor offering!

Summer Weather = Cider Season

Cider naturally performs better in the summer months, with its crisp, refreshing profile being the perfect match for sunshine and beer gardens. Make the most of seasonal sales by preparing now: stock up early, plan your outdoor service spaces, and keep an eye on weather forecasts to respond to warmer spells with promotions and offers.

Tip: World Cider Day falls on 3rd June. This is the perfect opportunity to spotlight your cider range and attract more footfall!

How to Showcase Your Cider Offering

Here are some simple but effective ways to make your cider offering shine this summer:

• Fridge lighting: Highlight your range and attract customer attention.
• Update your drinks menu: Feature cider tasting notes and ABVs prominently.
• Train your team: Empower staff to recommend ciders confidently.
• Branded glassware: Serve your ciders in the right glass to elevate the experience.
• Use digital platforms: Promote your seasonal cider offerings on your website, social media, and in-venue screens.

Bag in Box Cider: The Easy Choice for Venues

At HB Clark, we stock a wide range of Bag in Box (BiB) ciders, including favourites like Lilley’s Mango, Weston’s Old Rosie, and innovative flavours like Pulp Tequila Sunrise.

Benefits of Bag in Box cider:

• Easy rotation of seasonal flavours.
• Reduces wastage and keeps stock fresh.
• Compatible with standard beer engines with a simple adaptor (supplied free).
• Saves valuable space behind the bar.

It’s a smart solution for busy venues, especially during high-footfall summer weekends.

Partner with HB Clark for Summer Success

With summer just around the corner, now’s the time to get your cider range sorted. HB Clark offers a comprehensive selection of draft beer options including the fantastic Three Seasons, a wide variety of wines to complement your menu, packaged cider, and Bag in Box cider options, plus all the bar equipment and support you need. And don’t forget the chance to win a top-of-the-range BBQ with Kingstone Press!

Don’t miss out on the cider boom—refresh your offer today and make summer 2025 your best yet! Contact HB Clark to place your cider order and stock up for the season.